There are many reasons why you and your organization should partner with the African American Diabetes Association.
Reputation and brand recognition. When you put your name alongside a respected public cause such as the African American Diabetes Association, you build goodwill for your company. This means that both customers and employees will become more loyal. It also builds a reputation for accountability and integrity. People love when a company can show that it has a generous person at the helm.
Positive media coverage at a low cost. When you partner with the African American Diabetes association your logo will be seen as a sponsor at our events and on our website. You can easily leverage that sponsorship to create stories about your community engagement for the media.
Sense of well-being. It has been proven that when you give yourself as well as your employees a sense that they are giving back to the community, this can improve health and bolster employee morale, retention, recruitment, and loyalty.
Product and service improvements. Often when a company partners with another, the chances to learn and improve are increased. When partnering with a nonprofit, you will be able to see what it’s like to work on chronically tight budgets. Tight budgets force nonprofits to innovate. Being more connected to your local community also allows you to better understand your market.
Professional development for employees. By giving your staff the opportunity to work within a nonprofit, you give them a chance to take risks and learn in ways that they might not be able to do in their position at your company. They can hone their skills in preparation for more responsibilities.
There are tons of different ways that you can partner with the African American Diabetes Association. One of the best things you can do for both your company and for our nonprofit is to get as many staff members involved as possible. These are just a few ideas to get you started:
Fundraisers. Make a generous donation as a company and as an individual and encourage your staff to participate. Set a goal for the amount of money you want to raise for the nonprofit and give rewards to individuals who donate above a certain amount.
Event sponsorship. As a company, you can sponsor events like fun runs or charity balls. Sponsorship would include a sizeable donation, and your company’s name would be on the event merchandise.
Employee volunteer programs. This sort of partnership is great if your employees want to get more involved in the nonprofit. They can spend their time volunteering for the nonprofit, whether it be a hands-on experience or assisting with the business end of things like marketing or legal help.
Cause-related marketing. This means that you link your business’ services or products with the African American Diabetes Association. For example, for every sale made, you donate a portion of the profit to the African American Diabetes Association during a particular day, week, or month. In exchange, the African American Diabetes Association markets your company as a partner.
Speak at events. Speaking at events that are hosted by the African American Diabetes Association is a great way to mutually benefit both parties.
Learn More About Partnership Opportunities with the African American Diabetes Association by contacting us at: partnerships@AfricanAmericanDiabetes.org